Content Creation, Social Media Management, & Copywriting

Client Work Instagram Focus

2021

Vixel Agency Work TikTok & Instagram Focus

2021

Brand Partnerships Instagram Copy Focus

2020

Avila Nores Marketing Agency Work Instagram & Copywriting Focus

Marketing SPEC Work Copywriting Focus

2020

More to Come 2025

Client Work Instagram Focus

Client
Sol Full Yoga (Re-Branded to Lakeside Wellness Retreats in 2024), Freelance Job

Industry
Health & Wellness, Holistic Health

Year
2021

Who are they?

Sol Full Yoga was a yoga studio based in Monroe, NY that offered a wide variety of yoga and movement-based classes to support the local community. Sol Full Yoga has since been re-branded to Lakeside Wellness Retreats, as you will see in several screenshots below. This studio offered weekly hot yoga, yin yoga, Pilates, SUP (standing up paddle board) yoga, and wellness events and retreats to rejuvenate mind, body, and spirit of all members.

Scope of Project

I was hired to work as a Social Media Manager and Email Marketing Manager for the studio. The owner needed support sharing announcements related to daily class offerings, community management on socials, the creation of holiday event campaigns, yoga teacher training marketing materials, and monthly email newsletter campaigns with customized surveys included to gain feedback on the performance of the studio.

I aimed to create a bi-weekly content calendar using the Later social media management tool, in which I planned posts for the client’s main Instagram and shared at least three posts a week for about four months.

My goal was to increase community engagement online and for in-person classes, generate leads for events, and grow the studio’s social media presence online to reach more customers.

Creative Process

My philosophy was to showcase the playful and calming tone of the studio and inform the studio’s community of the services offered that could help them meet their wellness and mental health goals.

Outcomes

  • Sold out three separate Salt Cave Events with the help of targeted Instagram campaigns

  • Increased audience engagement by creating tailored posts that aligned with the audience’s goals, increasing overall content interactions by 17% after the first month of content management

  • Created monthly email newsletters through Mailchimp to inform the yoga studio community and increase awareness of events

  • Increased half of all class attendance by 60% with focused posts on weekly schedule

  • Obtained 3 out of 6 spots for the annual yoga teacher training program obtained through social media communications

  • Started generating leads for a wellness retreat to Costa Rica by the email newsletter for May 2022 (View Email Newsletter HERE)

Vixel Agency TikTok & Instagram Focus

Industry
Medical Services, Education, Coaching, Medical School Tutoring, Health, USMLE Prep.

Year
2021

Client
Medical School Companion, From Vixel Agency, Digital Marketing & Media Agency

Who are they?

Medical School Companion was a global medical learning community designed by doctors to help mentor and advise medical students through the USMLE (United States Medical Licensing Exam) three-step process. The brand’s mission surrounded “Inspire the Aspiring” by promoting a positive culture of medicine through technology and specialized professional services to develop young medical professionals’ confidence. Their brand’s catchphrase on social media was #ThinkLikeADoctor.

Scope of Project

Collaborating closely with the main client and the CEO of Vixel Agency, my focus was on capturing the aspirational quality of Medical School Companion’s mission to increase brand awareness by establishing a playful and engaging social media presence on both TikTok and Instagram. I did this by focusing on bright, energizing colors on their feed and maintining an informative yet fun brand voice for all of the copy. I strategically recognized that many of the people in the target audience, specifically students between the ages of 20 and 30 years old, had similar challenges navigating their approach to the USMLE step exams. Students often feel anxious, overwhelmed, and stressed due to the exam's difficulty and high stakes. Many also experience pressure to perform, but some feel confident if well-prepared. Burnout and fatigue are common during intense study periods.

Outcomes

  • Successfully grew a client's social media account on Instagram from 50 to 2,000 followers on Instagram in the first 60 days of implementing a strategic social media plan, helping to achieve a 39% growth rate for the brand organically

  • Achieved a 30% increase in overall post engagement rates (likes, comments, shares) on Instagram & TikTok by fostering community interaction between the medical school community and creating shareable content

  • Developed & launched 2 influencer marketing campaigns with a total of 15+ international TikTok influencers, resulting in an increase in unique page views on social media by 26% in first 28 days of launching the first campaign & increased organic reach from 2,000 to 528,582 people on Instagram over the course of both campaigns

Creative Process

My focus for the brand’s social media channels was to create content that aligned with the intimate needs of these students and generate a perceived feeling of belonging in the community of like-minded medical students. I wanted to create a space on these social channels to provide the community with accessible announcements for courses and events that were being offered through the main website to help them get through the exams.

We wanted to build a community of people who could relate to each other through a mix of youthful humor and an appeal to motivation around becoming a doctor rooted in integrity. I created 2 successful influencer marketing campaigns to align with two separate giveaways we ran on Instagram and TikTok, which grew the brand’s social media following and increased sales for the company’s main offering, their coaching services. Harnessing influencers from other countries allowed the client to expand their reach outside the United States and bring awareness to a greater pool of candidates who were looking to do their licensure in the United States in the future. Therefore, by expanding the possibility of who the services could reach and inspire, the brand could ascertain prolonged community support and brand longevity.

As evidenced above, in just under a month we were able to reach over 154,295 accounts with our targeted content! The content interactions increased from 150 to 5,859 and the following grew organically simultaneously. We continuted to almost triple the size of the audience each month we worked together!

This giveaway post was successful in generating buzz among the social media community we began creating on Instagram. The collective 136 saves and 237 shares helped reach over 98% of accounts that weren’t following the account. This post helped increase brand awareness and get the brand in front of new eyes!

Example copy from a post created to announce an upcoming zoom webinar with three doctors in the program.

Client
@SincerelyJessBuck (Personal Yoga & Yoga Therapy Brand Page) x A Variety of Brands

Services

TikTok Videos, IG Reels, IG Carousel Posts, IG Static Posts, Brand Partnership Campaigns, Copywriting, Content Management, Content Research, Social Media Management, Metric Analysis & Presentations, Photography, YouTube Video Production, Podcast Editing/Production, Community Management

Industry
Yoga, Health & Wellness, Integrative Health, Mindfulness, Mental Health, Spirituality

Year
2020-2021

Brand Partnerships Instagram Focus

Who are they?

This portfolio piece highlights a personal/professional Instagram page of mine that I grew organically between 2020 and 2021. SincerelyJessBuck is a space to foster connection and inspiration surrounding yoga, integrative health, and spirituality-related topics.

Scope of Project

These projects are carefully curated based on the brands that I worked with over the years. Screenshots are shared to showcase a variety of caption copywriting examples that were shared with the public. I applied giveaway posts as strategic ways to increase community engagement and brand awareness for those who were involved in the collaborations.

All photographs were shot by myself using a self-timer and a variety of DSLR camera lenses. I edited the photos using Adobe Lightroom and Adobe Photoshop to ensure high-quality settings were maintained. Collaboration with @Wolven uses photos by another photographer I worked with, Luc Jean-Baptiste @ljbnyc1. Mindful consideration was applied for each post in terms of the identity-based, audience-based, and niche-based content research that was planned before creating the posts you see here. Associated keywords and hashtags were applied intentionally.

Metrics were tracked per brand partnership to share with clients to track the success of each collaboration. Likes, comments, and shares were also tracked and shared to assess the effectiveness of the posts’ copy/strategy.

Brand Project 1: Yoga Design Lab x Akasha Yoga Academy x Vayu Mudra Collaborates with @SincerelyJessBuck + @SoulTheSea + @JogaWelt + @Flow_Yoga_Journey

Brand Project 2: The Adventure Challenge Collaborates with @SincerelyJessBuck

Brand Project 3: K’Dara Collaborates with @SincerelyJessBuck

Brand Project 4: Sudio Collaborates with @SincerelyJessBuck

Brand Project 5: Non-Sponsored Posts for @IndigoLuna.Store & @AloYoga with @SincerelyJessBuck

Brand Project 6: Wolven Collaborates with @SincerelyJessBuck + @EdenMarquis

Brand Project 7: Nama Collaborates with @SincerelyJessBuck

Brand Project 8: The Alchemy of Healing Podcast for Yoga Therapy

Marketing Assets: Yoga Therapy Work + Copy / Content Creation Examples

Avila Nores Marketing Agency Work Instagram & Copywriting Focus

Who are they?

Avila Nores is a full-service marketing agency based in Cordoba, Argentina. The agency provides branding, integrated marketing campaigns, editorial direction, graphic design and digital media strategies for clients. A few of their clients include: McDonald's, Huggies, Kotex, Chanel, & Paco Rabanne. I worked as a Social Media Manager & Digital Marketing Intern for Avila Nores to learn how to be a part of an agency team and develop my digital marketing campaign analytic skills while I was completing my undergraduate degree. I worked mainly alongside the CEO and the head of marketing to provide metric reports and presentations for various clients, using Google Analytics. The main page I worked on was Smart Campo, an agriculture brand that targets its products to farmers and clients involved in food production for livestock around Argentina.

Scope of Project

By working alongside the marketing team at Avila Nores, my goal with this project was to optimize the social media profile for Smart Campo to build exposure online for the brand itself. When I was working on the account, the brand had only been available to the public for just over a month. I helped the marketing team define Smart Campo’s brand voice and social media strategy for 2 months. I also conducted market research that distinguished the target audience based on demographics (more specifically, location and occupation) to increase the potential of generating the right leads to the brand’s website.

Outcomes

  • Created a social media strategy on Instagram for the CEO's start-up venture, Smart Campo, which helped increase brand recognition and active community members by increasing online community by 20% in the first week of implementing strategy

  • Produced and optimized digital content, resulting in a 40% increase in engagement on the company blog and social media platforms

  • Increased social media followers by 50% within two months through targeted content strategies and engagement initiatives

Industry
Agriculture, Organic Farming, Advertising

Year
2020

Client
Smart Campo, From Avila Nores Marketing Agency

These photos show a memorable moment captured with the wonderfully kind marketing team at Avila Nores. I was challenged to practice my conversational Spanish skills for the whole time I was with the team and it changed my perspective around multi-cultural marketing campaigns. This experience was transformative to my understanding of how to communicate digital marketing metrics to multiple different people on the marketing team and to clients looking to get involved in the creative process.

Marketing SPEC Work Copywriting Focus

Client
Femmennessence, SPEC/Freelance Job

Industry
Women’s Health, Wellness

Year
2022

Who are they?

Femmenessence is a natural supplement brand specializing in hormone balance and women's health. Its flagship products use maca root extracts tailored for different life stages, such as perimenopause, menopause, and menstrual health. I created an advertisement in the pdf file to the right to highlight what I might write on a product post for them.

Instagram Ad. Copy for Femmennessence Product (Click the link to preview the piece)